Best Sales Intelligence Tools (2025)
B2B contact databases and data enrichment platforms for prospecting. We've ranked 3 top tools by ROI, features, and real-world performance.
Our Selection Criteria
We evaluate sales intelligence tools based on pricing transparency, feature completeness, user reviews, integration ecosystem, and documented ROI from real customers. Rankings are refreshed monthly with verified pricing data.
Top 3 Ranked
| Tool | Best For | Key Features | Pricing | Free Trial | Action |
|---|---|---|---|---|---|
Apollo | B2B prospecting |
| $49/mo | Try Apollo | |
Ocean.io | Lookalike prospecting |
| $99/mo | Try Ocean.io | |
ZoomInfo | Enterprise sales |
| Custom pricing | Try ZoomInfo |
Recommended by Use Case
Different team sizes and workflows require different tool combinations. Here are our expert recommendations.
Startup Stack
Growth Stack
Enterprise Stack
In-Depth Tool Reviews
Apollo
Best for: B2B prospecting, Sales intelligence, Data enrichment
What's Great
- 275M+ contact database with verified emails
- Built-in email sequencing and dialer
- Chrome extension for LinkedIn prospecting
What's Missing
- Credit system can be limiting on lower tiers
- Interface has steep learning curve
Partner disclosure: We may earn a commission at no cost to you.
Ocean.io
Best for: Lookalike prospecting, ICP targeting, Account discovery
What's Great
- AI-powered lookalike search finds similar companies
- TAM analysis for market sizing
- Clean, intuitive UI focused on company search
What's Missing
- Smaller contact database than ZoomInfo/Apollo
- Limited email sequencing features
Partner disclosure: We may earn a commission at no cost to you.
ZoomInfo
Best for: Enterprise sales, Account-based marketing, Data enrichment
What's Great
- Most comprehensive B2B database (600M+ contacts)
- Advanced intent data and buying signals
- Enterprise-grade accuracy and compliance
What's Missing
- Expensive for small teams ($15K+ annually)
- Requires annual contract commitment
Partner disclosure: We may earn a commission at no cost to you.
Frequently Asked Questions
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