Apollo vs ZoomInfo
Which AI Tool Wins in 2025?
Apollo vs ZoomInfo: Which is Better?
Choose Apollo if you're a startup or SMB looking for affordable prospecting with integrated engagement tools. Choose ZoomInfo if you're an enterprise team that needs premium data quality, intent signals, and can justify the higher investment.
- Apollo: Starting at $59/month - Affordable at $59/user/month
- ZoomInfo: Starting at $1250/month - Most accurate B2B data available
- Key Difference: The main difference lies in pricing and target market
Apollo and ZoomInfo are two leading B2B sales intelligence platforms that help teams find and connect with potential customers. While both offer comprehensive contact databases and sales engagement features, they differ significantly in pricing, ease of use, and target market.
Feature Comparison
Side-by-side comparison of key features
| Feature | Apollo | ZoomInfo |
|---|---|---|
| Category | Database | Database |
| Starting Price | 59/mo | 1250/mo |
| Key Features | 275M+ Contacts Email Sequencing Chrome Extension | Premium B2B Database Intent Data Technographics |
Detailed Feature Comparison
| Feature | Apollo | ZoomInfo |
|---|---|---|
AI Capabilities | ||
Automation | ||
API Access Programmatic access to features | ||
Team Collaboration Multi-user workspace features | ||
Analytics & Reporting | ||
Customer Support 24/7 support availability | ||
Mobile App | ||
Third-party Integrations | ||
Data Export Export your data in various formats | ||
Custom Workflows | ||
Pre-built Templates | ||
White Label Options | ||
Single Sign-On (SSO) | ||
Bulk Operations | ||
Real-time Updates |
Apollo
Pros
- Affordable at $59/user/month
- Built-in email sequencing and dialer
- No minimum seats required
Cons
- Lower data accuracy than premium tools
- Limited intent data capabilities
ZoomInfo
Pros
- Most accurate B2B data available
- Advanced intent and technographic data
- Enterprise-grade integrations
Cons
- Very expensive ($15,000+ annual minimum)
- 3-seat minimum requirement
Apollo Overview
Apollo combines a massive B2B database with built-in sales engagement tools at an affordable price point. It's designed for startups and SMBs looking for an all-in-one prospecting solution. Apollo offers email sequencing, a Chrome extension, and CRM integration alongside its 275M+ contact database.
ZoomInfo Overview
ZoomInfo is the premium enterprise solution for B2B data and sales intelligence. It offers the most comprehensive and accurate B2B database with advanced features like intent data, technographics, and org charts. ZoomInfo is built for enterprise sales teams that need the highest quality data and sophisticated analytics.
Direct Comparison
The main difference lies in pricing and target market. Apollo starts at $59/user/month while ZoomInfo typically costs $1,250+/user/month with a 3-seat minimum. Apollo is more accessible for smaller teams, while ZoomInfo offers superior data quality and enterprise features. Apollo includes built-in sales engagement, while ZoomInfo focuses on data intelligence. For ROI, Apollo works best for high-volume outreach, while ZoomInfo excels at targeted enterprise selling.
Final Verdict
Choose Apollo if you're a startup or SMB looking for affordable prospecting with integrated engagement tools. Choose ZoomInfo if you're an enterprise team that needs premium data quality, intent signals, and can justify the higher investment.