Intercom vs Drift
Which AI Tool Wins in 2025?
Intercom vs Drift: Which is Better?
Choose Intercom if you need a complete customer communication platform spanning support, marketing, and product. Choose Drift if you're a B2B company focused on using conversational marketing to drive sales.
- Intercom: Starting at $65/month - Complete customer communication suite
- Drift: Starting at $50/month - Built for B2B sales conversion
- Key Difference: Intercom is broader at $65/month, covering support, marketing, and product teams
Intercom and Drift are leading conversational marketing platforms that help businesses engage with website visitors and customers in real-time. While both offer AI-powered chatbots and live chat, they target different use cases and customer segments.
Feature Comparison
Side-by-side comparison of key features
| Feature | Intercom | Drift |
|---|---|---|
| Category | Chatbots | Chatbots |
| Starting Price | 65/mo | 50/mo |
| Key Features | AI Chatbot Help Center Team Inbox | Conversational AI Meeting Booking Email Fallback |
Detailed Feature Comparison
| Feature | Intercom | Drift |
|---|---|---|
AI Capabilities | ||
Automation | ||
API Access Programmatic access to features | ||
Team Collaboration Multi-user workspace features | ||
Analytics & Reporting | ||
Customer Support 24/7 support availability | ||
Mobile App | ||
Third-party Integrations | ||
Data Export Export your data in various formats | ||
Custom Workflows | ||
Pre-built Templates | ||
White Label Options | ||
Single Sign-On (SSO) | ||
Bulk Operations | ||
Real-time Updates |
Intercom
Pros
- Complete customer communication suite
- Superior help desk features
- Product tours and onboarding
Cons
- More expensive for basic chat
- Can be overwhelming for small teams
Drift
Pros
- Built for B2B sales conversion
- Advanced meeting booking
- ABM integration features
Cons
- Limited customer support features
- Less suitable for product companies
Intercom Overview
Intercom is a complete customer communication platform combining live chat, help desk, and product tours. At $65/month, it offers AI-powered chatbots, a unified inbox for support teams, and comprehensive customer data. Intercom excels at the entire customer lifecycle from acquisition to support.
Drift Overview
Drift pioneered conversational marketing, focusing on turning website visitors into qualified leads through intelligent chatbots. At $50/month, it offers meeting booking, email fallback, and ABM features. Drift is built specifically for B2B sales and marketing teams looking to accelerate their pipeline.
Direct Comparison
Intercom is broader at $65/month, covering support, marketing, and product teams. Drift at $50/month focuses specifically on sales and marketing conversion. Intercom has better help desk features and knowledge base, while Drift excels at sales-specific features like meeting booking and account-based marketing. Intercom suits product-led companies, while Drift works best for sales-led B2B organizations.
Final Verdict
Choose Intercom if you need a complete customer communication platform spanning support, marketing, and product. Choose Drift if you're a B2B company focused on using conversational marketing to drive sales.