Clay vs LeadIQ
Which AI Tool Wins in 2025?
Clay vs LeadIQ: Which is Better?
Choose Clay if you need flexible data orchestration and want to build custom prospecting workflows. Choose LeadIQ if you want simple, fast contact capture with automatic CRM sync.
- Clay: Starting at $149/month - Powerful workflow automation
- LeadIQ: Starting at $120/month - One-click contact capture
- Key Difference: Clay at $149/month is more expensive but offers greater flexibility and power
Clay and LeadIQ represent different approaches to B2B data enrichment and prospecting. Clay offers a flexible data orchestration platform, while LeadIQ focuses on streamlined contact capture and CRM integration.
Feature Comparison
Side-by-side comparison of key features
| Feature | Clay | LeadIQ |
|---|---|---|
| Category | Database | Database |
| Starting Price | 149/mo | 120/mo |
| Key Features | Data Enrichment Workflow Automation API Integrations | Contact Capture CRM Sync Email Finder |
Detailed Feature Comparison
| Feature | Clay | LeadIQ |
|---|---|---|
AI Capabilities | ||
Automation | ||
API Access Programmatic access to features | ||
Team Collaboration Multi-user workspace features | ||
Analytics & Reporting | ||
Customer Support 24/7 support availability | ||
Mobile App | ||
Third-party Integrations | ||
Data Export Export your data in various formats | ||
Custom Workflows | ||
Pre-built Templates | ||
White Label Options | ||
Single Sign-On (SSO) | ||
Bulk Operations | ||
Real-time Updates |
Clay
Pros
- Powerful workflow automation
- Multiple data source integration
- Custom web scraping capability
Cons
- Steeper learning curve
- Higher price point
LeadIQ
Pros
- One-click contact capture
- Seamless CRM integration
- Simpler learning curve
Cons
- Less flexibility for complex workflows
- Limited data sources
Clay Overview
Clay is a powerful data enrichment and workflow automation platform for go-to-market teams. At $149/month, it combines multiple data sources, offers custom web scraping, and enables complex enrichment workflows. Clay is designed for teams that want to build sophisticated prospecting systems.
LeadIQ Overview
LeadIQ simplifies the prospecting workflow with one-click contact capture and automatic CRM sync. At $120/month, it provides verified contact data, email finder, and seamless Salesforce integration. LeadIQ focuses on making sales reps more efficient without complex setup.
Direct Comparison
Clay at $149/month is more expensive but offers greater flexibility and power. LeadIQ at $120/month provides a simpler, more focused solution. Clay excels at complex data workflows and custom enrichment, while LeadIQ is better for quick contact capture and CRM workflow. Clay suits ops teams and power users, while LeadIQ is perfect for sales reps who want simplicity.
Final Verdict
Choose Clay if you need flexible data orchestration and want to build custom prospecting workflows. Choose LeadIQ if you want simple, fast contact capture with automatic CRM sync.